Woopra provides users with enterprise-level analytics that are easy to read and available whenever the user needs them. The user is given access to a live dashboard that presents an overview of their website, including trends and how they compare to current stats, active page views, visitor engagement results and recent search queries. Visitor tracking tools allow the user to see detailed information on who is viewing their site, including geographic location, system details, what ISP or company they are visiting from and their current IP address. The application also gives the user the ability to tag specific visitors so they show up with an actual name rather than just a number. The user can also go back and analyze demographic information gathered from their site, including gender, age, transaction amounts, registration dates, and more. A map view is also provided so the user can visualize the origins of their site visitors. Many other features are included as well as a few newer functions, such as notifications, funnel analytics, campaign tracking tools and dynamic labels.
Woopra was founded in March of 2008 by Elie Khoury and Jad Younan. The application was intended to provide in-depth website analytics tool to site owners and managers. The company is currently based out of Texas. The current team remains small with fewer than five individuals, including CIO Khoury, CTO Younan and CEO John Pozadzides.
Woopra brings together a huge variety of tools that can give a website owner or manager an edge in their marketing plans. The application covers a great deal of ground and even provides very detailed information that can prove valuable. Customization tools are also included, such as the ability to label specific visitors so they appear with a name rather than just a number.
Woopra presents data in a way that is very easy to read. The user can also choose to view each stat in a different way. The site compiles data into clean, neat line and bar graphs as well as lists that include totals and national flags for quick identification. The mapping feature allows the user to view visitor statistics by geographic location, which may be much more manageable for users who have difficulty with long lists of text data.
Woopra provides its users with seven account options to choose from. The first is a Basic free membership that includes up to 30,000 monthly page views and three month data retention. The Bronze membership costs around $5 per month or around $50 per year and includes up to 100,000 monthly page views, six month data retention, no advertisements, three email reports, SSL support and limited segmentation. The Silver plan costs around $15 per month or around $150 per year and includes up to 250,000 monthly page views, 12 month data retention and five email reports. The Gold plan costs around $30 per month or around $300 per year and includes up to 500,000 page views, 24 month data retention, 10 email reports and full segmentation. The Platinum plan costs around $50 per month or around $500 per year and upgrades to 1,250,000 monthly page views. The Titanium plan costs around $100 per month or around $1,000 per year and allows up to 4,000,000 page views, 36 month data retention and up to 15 email reports. The largest plan is the Kryptonite which costs around $180 per month or around $1,800 per year and upgrades to allow 10,000,000 monthly page views.
Woopra is an excellent tool for anyone who needs to monitor their website’s progress and visitor activity. The application provides a number of valuable features as well as seven diverse plans that are ideal for almost anyone.